Sales & Marketing Without the Hiring
Your sales and marketing team, ready from day one. Outreach, warm calling, ads and content for B2B tech and IT services firms, companies entering Canada, and industrial suppliers.
Sales and Marketing for Three Kinds of Growing Companies
Whether you sell technology, are entering a new market or supply industrial buyers, we build the pipeline so your team can focus on closing.
B2B Tech & IT Services
SaaS companies, MSPs, IT service firms and resellers, including Microsoft, Google Cloud and cybersecurity partners. Demand generation, outreach and warm calling that turn buying signals into meetings.
Market Entry into Canada
Companies from India, the Middle East, Europe and beyond selling into Canada and North America. We find the buyers, open the conversations and book the meetings that land your first customers.
Industrial Suppliers
Manufacturers and parts suppliers selling to procurement, engineering and operations buyers. Targeted outreach, warm calling and supplier registrations with the companies that matter.
Demand generation for Microsoft, Google Cloud and cybersecurity partners
We turn buying signals into qualified meetings on your sellers’ calendars, so your team spends its time closing, not prospecting.
Microsoft
Microsoft 365, Copilot, Dynamics 365 and Business Central, Azure and Defender. We organize outreach around Microsoft’s solution areas: AI Business Solutions, Cloud & AI Platforms, and Security.
Google Cloud
Google Cloud, Google Workspace and Gemini, cloud migration and data. Built on first-hand experience selling Google Cloud.
Cybersecurity
Endpoint, identity, email and cloud security, and managed detection and response. Conversations with owners and IT leaders at firms that handle sensitive data.
How it works
1
Signals and lists
We start from your intent data or partner signals and find the right decision-makers.
2
Outreach
Email, LinkedIn and calling, with messaging built for each product and buyer.
3
Qualified meetings
Booked straight onto your sellers’ calendars.
4
Weekly reporting
Accounts worked, conversations, meetings booked and held, shared with you and your distributor.
What We Do
We Drive Growth
That Founders Can Count On
Who We Are
Runnel is a team of growth operators with 15+ years scaling B2B tech companies. We bring expertise in sales, marketing, SDR teams, and founder-led brand building, all designed to help growing companies gain traction and achieve measurable growth.
Our Mission
Help growing B2B companies scale sustainably through strategic, cost-effective sales and marketing solutions that deliver real results.
Our Vision
Be the trusted partner for founders navigating the complexities of growth, helping them scale efficiently and confidently.
Our Values
We focus on measurable results, adapt strategies to evolving markets, and collaborate closely with our clients to drive meaningful growth.
Trusted by Founders and Growing Companies
How We Help Companies Grow
SDR-As-A-Service
Personalized outreach via LinkedIn, email and warm calling, with meticulous follow-ups and CRM management to ensure no lead falls through the cracks.
Marketing Strategy
Positioning, messaging and a channel plan built around your buyers, so every campaign and outreach sequence works toward the same goal.
Paid Ads Management
Campaigns across Google, Meta, and LinkedIn, tailored to your customers.
Content & Lead Nurturing
Engaging social content creation paired with robust pipeline reporting and lead nurturing to convert prospects into customers.
The Right Plan
For Your Business
Starter Growth
Track A: Ads & Social
For founders looking to build stronger, more consistent inbound visibility.
What's included:
- 3 weekly social media posts including Instagram, Facebook and LinkedIn
- Bi-Weekly SEO blog
- Meta ads or Google Ads (up to 2 campaigns)
- Minor website updates & maintenance
- Monthly strategy call & report
- Industry directory setup
Starter Growth
Track B: Outbound
For founders looking to build newer connections and fill the pipeline consistently through an outbound engine.
What's included:
- LinkedIn Outreach (1 campaign)
- Email Outreach (Up to 2 campaigns)
- ICP definition + lead list building
- Message copywriting included
- Monthly strategy call & report
- Industry directory setup
Full Growth
For teams ready to scale their pipeline with an inbound and outbound mix.
Save $500 + additional perks
What's included:
- Both Starter Growth features (track A and B with up to 3 campaigns)
- LinkedIn ads
- 1 Landing page creation & optimization
- Testimonials & case collection over emails & updating them on websites/socials
- Founder LinkedIn growth OS
- CRM & conversion tracking
- Bi-weekly strategy calls & reports
Full-Funnel Scale
For teams which do not want to risk any aspect of it and are serious about the growth.
What's included:
- All Starter + Growth features
- SDR follow-ups & warm calling
- Event/webinar support (1 major/mo)
- Full SEO & backlink management
- Sales collateral (decks, one-pagers, scripts)
- Expanded ads (Up to 5 campaigns)
- Weekly strategy calls
Custom Add-Ons to Fit Your Needs
Choose from our range of add-ons to enhance your package. Each service is designed to boost your growth efforts and deliver more value.
Add-On Options
- Extra ad campaign
- Additional social platform (ex. TikTok, X, Facebook)
- Landing page design + build
- Weekly email newsletter
Other Expert Services
- Founder LinkedIn personal brand
- Weekly SEO blog
- Short-form video content (4/month)
- CRM setup + integration
Free Strategy Session
Book a free 30-minute session to talk through your growth goals and where to focus first.
Strategy
Call
30 Mins
No-obligation consultation to discuss your growth challenges.
Actionable
Insights
3+
Gain practical strategies you can implement right away.
Full
Customization
100%
Tailored recommendations for your specific industry and growth stage.
Founder
Led
1:1
Speak directly with Runnel’s founder, not a junior account rep.
What Our Clients Say
Don't just take our word for it. See what our satisfied clients have to say about their experience.
Working with Runnel gives us access to an entire sales and marketing engine — strategy, outreach, and execution, all with the responsiveness of a trusted in-house team. They help us grow our digital presence, increase qualified demo bookings, and consistently follow up with leads. Runnel continues to play a key role in positioning NORMEX strongly in our space, supporting our team with reliable expertise.
EdTech is a tough space because tutors, centers, and training companies all behave differently. Runnel understood that from day one. They helped us clarify who we should prioritize, how to speak to them, and how to get consistent demos without increasing our workload. The systems they built are practical, lightweight, and founder-friendly. I can finally focus on building the product instead of chasing traffic.
Before Runnel, our enrollment relied on manual outreach from a Google Sheet. They helped us guide learners from first interest to clear decisions, improving communication, follow-ups, sales conversations, and the overall learner journey. Our outreach became more effective, the pressure on me decreased, and our enrollment process finally gained purpose, direction, and the ability to grow without adding more strain.
Before working with Runnel, most of our enrollment depended heavily on my time and presence. We had interest, but no real system to turn it into consistent sign-ups. Runnel refined every stage, from the moment people find us to the moment they make a decision. Our webinars, emails, ads, and follow-ups now operate together, reducing pressure on me and freeing time to focus on improving our programs.
Runnel helped us communicate with prospective learners in a way that feels sincere and aligned with what we teach. The new funnels and communication sequences have made our work noticeably smoother and more organized. The improvement in participation and conversions has been very encouraging, and their ongoing support has made our day-to-day work more manageable and easier to sustain as we grow.
When we began working with Runnel, most of our growth depended on my direct involvement. We had interest coming in, but there wasn't much structure behind it. Runnel helped us clarify our positioning, focus on the right audience, and put in place a consistent outreach and follow-up process. Over time, growth became steadier and less reliant on me, making a real difference in how we operate.
Working with Ruhi & the team has made a real difference in how we handle growth. They helped us communicate with potential users in a way that feels genuine and aligned with our mission. Our work is more organized, participation has improved, and their ongoing support keeps everything running smoothly. I feel much more confident knowing we have a partner who understands our needs and goals.
Learn how founders and teams have achieved real results with Runnel. From in-depth case studies to client testimonials, explore the success stories that define our work.
Frequently Asked Questions
We’ve compiled the most important information to help you get the most out of your experience. Can’t find what you’re looking for?
Why Choose Runnel?
Runnel combines hands-on experience with a founder-led approach, offering strategic execution across sales and marketing without the fluff. We focus on traction, not theory.
We work with three kinds of companies: B2B tech and IT services firms, including SaaS companies, MSPs, and Microsoft, Google Cloud and cybersecurity partners; companies entering the Canadian and North American market; and industrial suppliers selling to procurement and engineering buyers. If you are a growing B2B company outside these, talk to us and we will tell you honestly if we are the right fit.
Clients report increased demo bookings, stronger digital presence, and healthier pipelines — all backed by strategic execution and responsive support.
General
You’ll start seeing traction within the first 30–60 days as campaigns ramp up, though full momentum typically builds within 3–4 months.
We focus on LinkedIn, email outreach, SEO, paid ads (Google, Meta, LinkedIn), and content-led growth strategies tailored for growing B2B companies.
Yes, you can customize your package to fit your specific needs. We offer a range of services that can be tailored to your requirements, including different levels of support, additional features, and more.
Billing
Billing is monthly, with clear deliverables and no hidden fees. Each plan includes strategy calls, reporting, and transparent progress tracking.
We invoice monthly. Payment is by bank transfer (including international wire) or Interac e-Transfer.
We recommend a 3-month engagement to see sustainable traction, but shorter trials can be discussed for qualified companies.
Absolutely — you can adjust your package anytime as your company scales or your goals evolve.