Background
Touch Infinity runs popular learning programs along with consulting that help working professionals transition into AI Product, Tech Sales Engineering, and practical hands-on PM skills. The programs are well known for their depth and personal guidance, and the community around them has been steadily expanding.

As demand increased, the internal workload became heavier. The founder was involved in nearly every step of the enrollment cycle, from content and webinars to follow ups and sales calls. The team was stretched across operations, admissions, and community management. There was interest in the programs, but no consistent structure that guided learners from curiosity to enrollment.

Touch Infinity brought in Runnel as their Fractional Growth partner to help build a more stable and organised system that supported all programs without overwhelming the team.

Challenges

1. Enrollment depended heavily on the founder
Most enquiries, webinars, and conversions required Avinash’s direct involvement. This created irregular enrollment patterns and long periods where growth slowed because the team had no structured way to generate interest without founder participation.

2. No clear distinction between audiences for the programs
Each program attracted a different type of learner with different motivations, career stages, and expectations. The messaging treated them as a single audience, which reduced conversion rates and confused prospective students.

3. No organised funnel for nurturing
Traffic arrived from multiple channels but apart from basic email nurturing, there was no consistent system to welcome, educate, or re-engage people over time. Emails, webinars, follow ups, and community conversations all happened in isolation, without a connected path.

4. Advertising was not being used
The team wanted to reach a broader audience but had no time or expertise to set up and manage paid campaigns. This led to an overreliance on organic reach and founder presence.

5. Limited visibility on what was working
Without attribution or data tracking, the team could not see which channels brought qualified learners, which emails performed well, or which webinars had the highest conversion potential. Decisions were made based on intuition rather than evidence.

What Runnel Built
Runnel worked closely with Touch Infinity’s team to create simple, reliable structures that could support ongoing enrollment without adding pressure to the founder’s schedule.

1. Separate ICPs and messaging for each program
We helped identify the distinct profiles of learners interested in AI Product, Tech Sales Engineering, and Vibe Coding. Each group received its own positioning, outreach angle, and value narrative. This made communication more direct and relevant, which improved engagement across all touchpoints.

2. A more organised funnel for enquiries and follow ups
We redesigned the learner path from first touch to enrollment. This included:
● A clear registration journey
● Warm up sequences before webinars
● Structured reminders
● Post-webinar guidance for those considering enrollment
● Re-engagement flows for people who delayed their decision

The team now had a rhythm for communication instead of reacting to each learner individually.

3. Conversion-focused updates across email, landing pages, and outreach
We rewrote the website and funnel copy to remove friction and confusion. Each message served a single purpose: help learners reach the next step with confidence. Email journeys were simplified and made more relevant to the learner’s program of interest.

Open rates jumped from 27 percent to 55 percent, which directly improved webinar attendance and conversions.

4. Paid advertising
We introduced a balanced ads strategy that brought steady, high-quality traffic to the funnels. Campaigns were set up to attract people who fit the ICP profiles for each program. Retargeting was added to bring back people who showed interest but did not enrol.

The combination of targeted ads and improved funnel performance tripled overall traffic.

5. Founder-led content and LinkedIn growth system
We created a structure that made it easier for Avinash to share ideas, teach concepts, and build trust with learners without needing long brainstorming sessions. This included consistent topics, content formats, and engagement practices that supported his brand and program narrative.

6. Lemlist outreach and community activation
We launched outreach and reactivation flows to bring past leads, inactive community members, and previous registrants back into the conversation. This created a warmer, more consistent pipeline of prospective learners.

7. Attribution and analytics
We introduced tracking across ads, funnels, emails, and enrolments. This gave the team a fuller view of what was working and where their time should go. It also made cohort forecasting more accurate.

Results
Touch Infinity’s growth became steadier and more manageable within a short period.

Program Enrolments
Enrolments increased by 40 percent across the flagship programs.

Webinar Performance
Webinar registrations doubled over the course of multiple cycles, and attendance improved as nurturing sequences became stronger.

Email Marketing
Email performance improved significantly, with open rates rising from 27 percent to 55 percent. CTR from 2.5% to about 16%.

Traffic
Overall traffic increased by roughly 300 percent after ads and new funnels went live.

Community Activity
Community participation and inquiry volume increased by about 50 percent.

Revenue
Revenue grew by 40 percent over the short period and will see further increase in upcoming time.

Most importantly, the workload on the founder became more focused and organised. Avinash could spend time teaching and supporting learners rather than carrying the full weight of marketing and sales.

Founder Impact

Before working with Runnel
● Enrolments fluctuated
● Webinars felt unpredictable
● The founder handled most of the communication himself
● Messaging across programs overlapped
● No consistent nurturing journey
● No paid advertising
● Limited visibility into performance

After working with Runnel
● Clear program positioning
● Stronger and more reliable enquiry flow
● Higher-performing webinars
● A meaningful increase in enrolments
● Healthy email engagement
● A functioning ads system bringing new learners daily
● A more active and responsive community
● Better forecasting and decision-making

Touch Infinity now operates with a calmer, more structured growth rhythm that supports both the learners and the team.